THE BRAND ARCHITECT (TBA)

Diagnostic Suite

TBA Culture
Friction IndexTM

A structural diagnostic of your culture across five dimensions, with 45 questions in total. This is designed to uncover where friction may be building within your culture. There are no right or wrong answers, only truthful ones.

Five Dimensions: Culture Foundation, Behavioural Standards, Psychological Safety, Culture-Strategy Fit, Culture at Scale.

Assessment completion time estimate: 20 minutes.

This report is confidential so that we may gain true and honest insights. Your name and email address will not be captured or shared with your company representatives.

Foundation for GrowthTBA Culture Friction IndexTMCopyright and Intellectual Property © 2026 The Brand Architect Advisory (Pty) Ltd. All rights reserved.